Miral, a leader in destination development and immersive experiences in Abu Dhabi, in collaboration with the Al Bateen Academy, has concluded the 'Student Product Innovation Challenge'. This educational program aims to stimulate the creative capabilities of the youth, encouraging innovation and entrepreneurship. The student challenge spanned two full months, with over 90 ninth-grade students participating. Sixty of them were selected for the final stage, where they closely collaborated with Miral's retail operations and innovation departments to design distinctive promotional products for some of Abu Dhabi's top entertainment destinations, such as 'Warner Bros. World Yas Island Abu Dhabi' and 'SeaWorld Yas Island Abu Dhabi'. The participating students received practical guidance that provided them with significant experience through the essential stages of product development. The challenge was won by the 'Warner Bros. Ladies' team, who presented a range of innovative products inspired by the famous female characters of DC.
